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PR for People® Seattle Book Summit
Friday, June 1, 2012 from 11:15 AM to 6:30 PM (PDT)
Do you have a dream to write a book? Are you already following your dream and have written a book or two?
The Seattle Book Summit focuses on the business side of publishing and targets authors and publishers who need to learn more about publishing and promoting their books. Only authors and publishers who are sponsors, or are members of PR for People® are invited to exhibit and sell their books. Professional workshops will be offered in: Public Relations, Branding and Marketing, Social Media, Event Planning, E-book Overview, Book Cover Design and Layout, Information Technology, Licensing & Intellectual Property.
During the Seattle Book Summit, you will learn:
· The eight rules that, when followed, will allow you to build a strong brand as an author.
· The key elements of a successful social media campaign.
· What to consider when building brand extensions for your books.
· How to leverage your intellectual property.
· How to create an exciting book cover that will sell your book.
· How to develop and deliver a compelling story to accompany your book.
· The power of your reputation and why you need to do to enhance yours.
· The right way to get press opportunities and speaking engagements.
· The ins and outs of writing and publishing—from editing to choosing a publishing house.
· What publishers look for when it comes to choosing and developing successful author
· The truth about publicity and what you need to do to generate the right type.
· How to build the right kind of online presence and build a successful community.
· How to tap into social media to build a worldwide audience.
· How to successfully launch a book through an online marketing campaign
NYC’s top Comedian and author Wali Collins is our key note speaker. Please see his press kit at http://www.prforpeople.com/ynevano.
Contact firstname.lastname@example.org or phone 206 284 4122
11:15am to 12noon Registration
12Noon to 12:30 - Opening with key note speaker—Comedian and author Wali Collins
12:45 to 1:30 - Session 1 - Overview of Publishing Today
The state of the publishing industry. Should you seek a traditional publisher or self-publish? Is it best to go to market with an eBook first and a print version later? How has the book changed?
This panel is composed of publishers, publishing vendors, agents and editors.
1:30 to 2:15 Session 2 – Book Elements. What needs to happen before you publish? What are the different forms of editing? What are the different formats of electronic or print publishing? How to choose an editor? How to choose a publisher? Do you need an agent? Do you need a lawyer?
This panel is composted of publishers, editors, lawyers and agents.
2:30 to 3:15 -- Session 3 – The Book Cover: Is it true that book covers sell books? Bring your book and get its cover design judged by a panel of experts. Critique of covers and advice on How to choose a cover that will make your book sell.
This panel is composed of graphic designers, branding, book design experts and publishers.
3:15 to 4:00- Session 4–Marketing opportunities
How do you build a community for your book? What tools do you use? How do you blend PR with Social Media and marketing? How do you know when it is time to hire a publicist?
This panel includes marketing strategists, publicists, social media experts and event planners.
4:00 to 4:45 - Session 5 - It's not wrong to make money in publishing – The business of publishing focuses on the finer points of book distribution, in print and electronically, and some newer methods of book distribution. What are the intellectual property rights of authors and publishers? What possibilities do books have for brand extension and licensing? What are some other revenue streams?
This panel is composed of includes IP Attorneys, Licensing experts, and Distributors.
4:45 to 5:30 - Session 6 - Turning the page: The book of the future is here
Beyond eBooks, now we can begin thinking about each book as a living community. What are the future trends in publishing? What are the new revenue streams for publishers and authors? What does product placement have to do with books?
This panel is composed of visionary experts and companies who can discuss book apps, widgets and new eBook interfaces.
Note: All sessions are 30 minute moderated panel discussions with 15 minutes Q&A
5:30 to 6:30 - Reception - Cocktail party/mixer includes hors d’ oeuvres, beverages and wine. This is a great opportunity to mingle with other authors, publishers, and with business professionals and companies that serve the publishing industry.
When & Where
PR for People®
Headquartered in Seattle, Xanthus Communications LLC is a traditional PR firm that has always offered the full array of public relations services to companies, organizations, startups and individuals. Its spinoff PR for People® was created in 2007 and is a registered trademark, owned by Patricia Vaccarino, who is the founder of Xanthus Communications, which is a Washington State LLC corporation. To learn more about our business, please see http://www.prforpeople.com.
PR for People®
PR for People is a web-based, subscriber-based community comprised of individuals who want to use public relations tools to build their professional brands. PR for People clients are business people, creative professionals, performing artists, academics, authors and athletes. Our proprietary programs allow us to represent many types of professionals, including authors, attorneys, accountants, actors, architects, artists, beauty experts, dancers, dentists, designers, educators, economists, fashion designers, financial planners, graphic designers, interior designers, IT specialists, healthcare practitioners, HR consultants, medical doctors, musicians, nutritionists, research scientists, retailers, business coaches, sports coaches and therapists. PR for People is a book which provides people with clear instruction to learn how to promote their brands and their business. PR for People provides education and business networking opportunities. PR for People also publishes a quarterly interactive magazine "The Connector."
PR for People® Events:
May 1,2013 marks the fourth anniversary of our business networking events. PR for People has a firm commitment to provide programs of excellence and utilize best practices to drive awareness for the events described here. In the past the events have been held, in both Seattle and in New York City, at a number of different venues ranging from art galleries and restaurants to office suites and schools. Our events provide an educational forum covering key topics including:
· Public Relations
· Media Relations
· Branding & Marketing
· Social Media
· Event Planning
· Information Technology